Hair Care Industry First Creates Sustainable Business Model Advancing Circular Economy. In Addition, ½ Billion Bottles of P&G Hair Care Products to be Made with Recycled Plastic Every Year by 2018.
The Procter & Gamble Company today announced that Head & Shoulders (H&S), the world’s #1 shampoo brand, will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.
In partnership with recycling experts TerraCycle and SUEZ, this innovation will come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.
You can read the entire information on the press release or on our newsroom.